Oviya Balan – Medium

Oviya Balan

AI Led Spotify Wrapped 2024 Disappoints

Well, it’s that time of the year, when you see what others are listening to!

Dec 5, 2024

AI Led Spotify Wrapped 2024 Disappoints

Dec 5, 2024

Samsung’s $122 Billion Crisis — Explained

When we think of Samsung, most of us picture smartphones or smart TVs. But in South Korea, Samsung is something else entirely — it’s…

Dec 2, 2024

Samsung’s $122 Billion Crisis — Explained

Dec 2, 2024

Published in
The Creative Collective

The Rise and Fall of India’s Twitter Killer: What Went Wrong with Koo?

There once existed an App that had the potential to become the next Twitter or even surpass it, yet it fell short — Koo.

Nov 30, 2024

The Rise and Fall of India’s Twitter Killer: What Went Wrong with Koo?

Nov 30, 2024

Why I shifted to Bluesky and Threads from X

I had my reasons.. I am sure you will too, after reading this.

Nov 23, 2024

Why I shifted to Bluesky and Threads from X

Nov 23, 2024

Spotify to lose 70% of its Music?

Is diversification key?

Sep 5, 2024

Spotify to lose 70% of its Music?

Sep 5, 2024

Video Advertising is Changing and here’s the New system.

BCG, Google, and Omnicom Media Group are teaming up to make video advertising a truly open ecosystem. They’re working on….

Sep 2, 2024

Video Advertising is Changing and here’s the New system.

Sep 2, 2024

The real purpose of FAQs in 2024. Research says….

FAQs aren’t just for search engines! Learn how well-crafted FAQs can boost conversions, improve user experience, and build trust.

May 12, 2024

The real purpose of FAQs in 2024. Research says….

May 12, 2024

Decoding the Growth Hacker Lingo

This article was originally published in my newsletter — Grootsy Marketer! Subscribe to receive exclusive brand and product marketing tips…

Feb 1, 2024

Decoding the Growth Hacker Lingo

Feb 1, 2024

Inside the Rise and Fall of Artifact

A quick look into what happened to Artifact, Instagram’s “News” brother, in 2023.

Jan 25, 2024

Inside the Rise and Fall of Artifact

Jan 25, 2024

24 Metrics to Rule Your Product Marketing Game in 2024

Tired of spreadsheets that suck the fun out of marketing?

Jan 11, 2024

24 Metrics to Rule Your Product Marketing Game in 2024

Jan 11, 2024

Oviya Balan

Oviya Balan

SaaS Marketer - Dumbing down complex brand and product marketing stories. PMM @ Nurturebox.ai Bluesky: https://bsky.app/profile/oviyabalan.bsky.social

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