Oviya Balan – Medium

Oviya Balan

The real purpose of FAQs in 2024. Research says….

FAQs aren’t just for search engines! Learn how well-crafted FAQs can boost conversions, improve user experience, and build trust.

6 min read1 day ago

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The real purpose of FAQs in 2024. Research says….

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Oviya Balan

Decoding the Growth Hacker Lingo

This article was originally published in my newsletter — Grootsy Marketer! Subscribe to receive exclusive brand and product marketing tips…

5 min readFeb 1, 2024

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Decoding the Growth Hacker Lingo

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Oviya Balan

Inside the Rise and Fall of Artifact

A quick look into what happened to Artifact, Instagram’s “News” brother, in 2023.

3 min readJan 25, 2024

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Inside the Rise and Fall of Artifact

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Oviya Balan

24 Metrics to Rule Your Product Marketing Game in 2024

Tired of spreadsheets that suck the fun out of marketing?

3 min readJan 11, 2024

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24 Metrics to Rule Your Product Marketing Game in 2024

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Oviya Balan

Local Marketing: Your 2024 playbook

4 global brands show how local marketing fuels explosive growth, with tips for your 2024 playbook.

3 min readJan 7, 2024

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Local Marketing: Your 2024 playbook

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Oviya Balan

Marketers Face Off: Humans vs. Robots in the Ultimate VR Battle! 🤖🕹️

The battle between Team Human and Team AI is a sneak peek into the potential marketing strategies for many products to be launched in 2024!

3 min readDec 21, 2023

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Marketers Face Off: Humans vs. Robots in the Ultimate VR Battle! 🤖🕹️

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Oviya Balan

Your Smartphone is Now Your BFF — Bugging Friends & Family with Ads!

This article was originally published in my newsletter — Grootsy Marketer! Subscribe to receive exclusive brand and product marketing tips…

3 min readDec 17, 2023

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Your Smartphone is Now Your BFF — Bugging Friends & Family with Ads!

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Oviya Balan

Google Gemini: Explained Like We’re 10-Year-Olds!

So Google Gemini has arrived! Google has launched a super cool AI pal. Read all about it here in simple words.

4 min readDec 9, 2023

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Google Gemini: Explained Like We’re 10-Year-Olds!

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Oviya Balan

A Beginner’s Guide to Multivariate Testing

Get to know the Power of Multivariate Testing (MVT) to Optimize Your Website’s SEO Performance. Boosting Your Website with MVT!

3 min readDec 8, 2023

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A Beginner’s Guide to Multivariate Testing

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Oviya Balan

Top 5 Lesser Known Android Apps Set to Rule 2024

These picks are like the hidden treasures waiting to be uncovered in the vast sea of apps. Spruce up your new year with them!

6 min readDec 7, 2023

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Top 5 Lesser Known Android Apps Set to Rule 2024

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Oviya Balan

Oviya Balan

⚡SaaS Product & Growth Marketer 👷‍♀️ 0 ~1 ~ 1000 journeys ✨ 🖋️ Blogs 👉#ProductLeadGrowth #CustomerLeadGrowth #BrandGrowth 🔥💼 http://nurturebox.ai

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